Case Study
Rival Roll
Logo, branding, illustrations for original games, and promotional images for an online skill-based platform.
Overview
Rival Roll was an online skill-based platform—similar to a casino, but with games influenced more by skill than luck. The project required a distinct brand that could stand out in a competitive space while conveying excitement and credibility.
I designed the logo and full branding, created illustrations and imagery for several original games (including game cards and in-game visuals), and produced promotional images for the website—from first deposit and leaderboard campaigns to referral bonuses.
Process
- Logo & brand identity
- Illustrations and imagery for original games
- Game card design
- Promotional images for the website
- Campaign graphics (deposits, leaderboards, referrals)
- Iterations and refinements
Outcome
A cohesive brand for a skill-based platform
The result is a full visual system for Rival Roll: a recognizable logo and branding, custom illustrations and images for the original games, and a set of promotional images that keep the site and campaigns consistent while clearly communicating offers and incentives.
The game art and promotional visuals are built to be eye-catching and on-brand, supporting both the product and marketing across the platform.
